UI / UX Design
Safarnama
Designed the visual identity and UI for Safarnama, a travel platform that connects locals with travelers to explore hidden gems through intuitive, story-driven experiences.
Year :
2021
Industry :
Travel
Client :
College Project
Project Duration :
4 weeks
Problem :
Mainstream travel platforms often focus on popular attractions, leaving travelers disconnected from authentic cultural experiences and locals overlooked as valuable guides. This gap prevents explorers from discovering hidden gems and hinders locals from sharing their stories and knowledge.
Solution :
Safarnama bridges this gap by creating a platform where locals become storytellers and guides, offering travelers authentic experiences beyond typical tourist attractions. Through curated profiles, immersive discovery feeds, and seamless booking flows, the design emphasizes trust, connection, and storytelling. By highlighting hidden gems and giving locals a voice, Safarnama transforms travel into a more meaningful, community-driven journey.
TASKS DONE AND PROCESSES FOLLOWED :
FINAL VISUALS
Challenge :
One of the key challenges in designing Safarnama was balancing the needs of two distinct user groups—locals and travelers—while keeping the experience seamless and intuitive. Travelers sought authenticity without complexity, while locals needed a simple way to share and monetize their stories. Another challenge lay in building trust: ensuring locals felt represented while travelers felt safe engaging with unfamiliar guides. Crafting a visual identity that conveyed warmth, reliability, and adventure, while also making the UI accessible across diverse devices and contexts, required iterative exploration and careful design decisions.
Summary :
Safarnama is a travel platform designed to connect locals with curious travelers, enabling the discovery of hidden gems and authentic experiences. By creating a warm, adventurous visual identity and intuitive UI screens, the project bridges cultural gaps, builds trust, and transforms ordinary trips into meaningful journeys. Through research, design exploration, and storytelling-driven interfaces, Safarnama showcases how design can empower communities while redefining the way people explore the world.
More Projects
UI / UX Design
Safarnama
Designed the visual identity and UI for Safarnama, a travel platform that connects locals with travelers to explore hidden gems through intuitive, story-driven experiences.
Year :
2021
Industry :
Travel
Client :
College Project
Project Duration :
4 weeks
Problem :
Mainstream travel platforms often focus on popular attractions, leaving travelers disconnected from authentic cultural experiences and locals overlooked as valuable guides. This gap prevents explorers from discovering hidden gems and hinders locals from sharing their stories and knowledge.
Solution :
Safarnama bridges this gap by creating a platform where locals become storytellers and guides, offering travelers authentic experiences beyond typical tourist attractions. Through curated profiles, immersive discovery feeds, and seamless booking flows, the design emphasizes trust, connection, and storytelling. By highlighting hidden gems and giving locals a voice, Safarnama transforms travel into a more meaningful, community-driven journey.
TASKS DONE AND PROCESSES FOLLOWED :
FINAL VISUALS
Challenge :
One of the key challenges in designing Safarnama was balancing the needs of two distinct user groups—locals and travelers—while keeping the experience seamless and intuitive. Travelers sought authenticity without complexity, while locals needed a simple way to share and monetize their stories. Another challenge lay in building trust: ensuring locals felt represented while travelers felt safe engaging with unfamiliar guides. Crafting a visual identity that conveyed warmth, reliability, and adventure, while also making the UI accessible across diverse devices and contexts, required iterative exploration and careful design decisions.
Summary :
Safarnama is a travel platform designed to connect locals with curious travelers, enabling the discovery of hidden gems and authentic experiences. By creating a warm, adventurous visual identity and intuitive UI screens, the project bridges cultural gaps, builds trust, and transforms ordinary trips into meaningful journeys. Through research, design exploration, and storytelling-driven interfaces, Safarnama showcases how design can empower communities while redefining the way people explore the world.
More Projects
UI / UX Design
Safarnama
Designed the visual identity and UI for Safarnama, a travel platform that connects locals with travelers to explore hidden gems through intuitive, story-driven experiences.
Year :
2021
Industry :
Travel
Client :
College Project
Project Duration :
4 weeks
Problem :
Mainstream travel platforms often focus on popular attractions, leaving travelers disconnected from authentic cultural experiences and locals overlooked as valuable guides. This gap prevents explorers from discovering hidden gems and hinders locals from sharing their stories and knowledge.
Solution :
Safarnama bridges this gap by creating a platform where locals become storytellers and guides, offering travelers authentic experiences beyond typical tourist attractions. Through curated profiles, immersive discovery feeds, and seamless booking flows, the design emphasizes trust, connection, and storytelling. By highlighting hidden gems and giving locals a voice, Safarnama transforms travel into a more meaningful, community-driven journey.
TASKS DONE AND PROCESSES FOLLOWED :
FINAL VISUALS
Challenge :
One of the key challenges in designing Safarnama was balancing the needs of two distinct user groups—locals and travelers—while keeping the experience seamless and intuitive. Travelers sought authenticity without complexity, while locals needed a simple way to share and monetize their stories. Another challenge lay in building trust: ensuring locals felt represented while travelers felt safe engaging with unfamiliar guides. Crafting a visual identity that conveyed warmth, reliability, and adventure, while also making the UI accessible across diverse devices and contexts, required iterative exploration and careful design decisions.
Summary :
Safarnama is a travel platform designed to connect locals with curious travelers, enabling the discovery of hidden gems and authentic experiences. By creating a warm, adventurous visual identity and intuitive UI screens, the project bridges cultural gaps, builds trust, and transforms ordinary trips into meaningful journeys. Through research, design exploration, and storytelling-driven interfaces, Safarnama showcases how design can empower communities while redefining the way people explore the world.