Deloitte Work
The Atlas Journal
The Atlas Journal is a curated online travel magazine that blends storytelling, destination guides, cultural insights, and multimedia content.
Year :
2024-25
Industry :
Travel
Client :
A Major Hotel Brand
Project Duration :
8 months
Key Points to consider:
Problem Statement:
Designing the user interface for The Atlas Journal required addressing the complexities of creating a content-rich travel magazine experience. The platform needed to balance editorial storytelling with brand clarity, organize diverse formats like articles, podcasts, and quizzes into an intuitive structure, and ensure a seamless experience across devices. At the same time, the design had to remain visually immersive yet performant, while being scalable enough to support future growth and evolving content needs.
Solution :
To address these challenges, I designed The Atlas Journal as an editorial-first platform that feels immersive yet easy to navigate. I built a clear design system with consistent typography, grids, and media components to unify diverse formats like articles, podcasts, and quizzes. The information architecture was streamlined into thematic hubs, supported by intuitive navigation and smart cross-linking to help users explore without friction. By prioritizing responsive layouts, accessibility, and optimized performance, the site delivers a seamless experience across devices while handling rich imagery and interactive features. Most importantly, the design system was made scalable, ensuring the platform can grow with new content types and evolving editorial needs.
A new challenge
Interface Screens
Challenge :
Designing The Atlas Journal came with the challenge of balancing a magazine-like, editorial feel with a clean and modern user experience. Since the platform hosted diverse content types - articles, guides, podcasts, and quizzes - it required building multiple layout options to accommodate each format while maintaining consistency. Every layout had to be designed for desktop, tablet, and mobile, ensuring a seamless experience across devices. This meant carefully handling typography, imagery, and interactivity so that the site stayed immersive without compromising on readability, performance, or accessibility.
Summary :
For The Atlas Journal, the goal was to design a platform that feels like a modern travel magazine while remaining highly functional. The project required creating a variety of layouts for different content types and ensuring each one worked seamlessly across devices. I focused on building a flexible design system that could handle rich imagery, long-form stories, and interactive features without overwhelming the user. By keeping navigation intuitive and optimizing performance, the final experience strikes a balance between inspiration and usability, with room to grow as new formats and content are added.
More Projects
Deloitte Work
The Atlas Journal
The Atlas Journal is a curated online travel magazine that blends storytelling, destination guides, cultural insights, and multimedia content.
Year :
2024-25
Industry :
Travel
Client :
A Major Hotel Brand
Project Duration :
8 months
Key Points to consider:
Problem Statement:
Designing the user interface for The Atlas Journal required addressing the complexities of creating a content-rich travel magazine experience. The platform needed to balance editorial storytelling with brand clarity, organize diverse formats like articles, podcasts, and quizzes into an intuitive structure, and ensure a seamless experience across devices. At the same time, the design had to remain visually immersive yet performant, while being scalable enough to support future growth and evolving content needs.
Solution :
To address these challenges, I designed The Atlas Journal as an editorial-first platform that feels immersive yet easy to navigate. I built a clear design system with consistent typography, grids, and media components to unify diverse formats like articles, podcasts, and quizzes. The information architecture was streamlined into thematic hubs, supported by intuitive navigation and smart cross-linking to help users explore without friction. By prioritizing responsive layouts, accessibility, and optimized performance, the site delivers a seamless experience across devices while handling rich imagery and interactive features. Most importantly, the design system was made scalable, ensuring the platform can grow with new content types and evolving editorial needs.
A new challenge
Interface Screens
Challenge :
Designing The Atlas Journal came with the challenge of balancing a magazine-like, editorial feel with a clean and modern user experience. Since the platform hosted diverse content types - articles, guides, podcasts, and quizzes - it required building multiple layout options to accommodate each format while maintaining consistency. Every layout had to be designed for desktop, tablet, and mobile, ensuring a seamless experience across devices. This meant carefully handling typography, imagery, and interactivity so that the site stayed immersive without compromising on readability, performance, or accessibility.
Summary :
For The Atlas Journal, the goal was to design a platform that feels like a modern travel magazine while remaining highly functional. The project required creating a variety of layouts for different content types and ensuring each one worked seamlessly across devices. I focused on building a flexible design system that could handle rich imagery, long-form stories, and interactive features without overwhelming the user. By keeping navigation intuitive and optimizing performance, the final experience strikes a balance between inspiration and usability, with room to grow as new formats and content are added.
More Projects
Deloitte Work
The Atlas Journal
The Atlas Journal is a curated online travel magazine that blends storytelling, destination guides, cultural insights, and multimedia content.
Year :
2024-25
Industry :
Travel
Client :
A Major Hotel Brand
Project Duration :
8 months
Key Points to consider:
Problem Statement:
Designing the user interface for The Atlas Journal required addressing the complexities of creating a content-rich travel magazine experience. The platform needed to balance editorial storytelling with brand clarity, organize diverse formats like articles, podcasts, and quizzes into an intuitive structure, and ensure a seamless experience across devices. At the same time, the design had to remain visually immersive yet performant, while being scalable enough to support future growth and evolving content needs.
Solution :
To address these challenges, I designed The Atlas Journal as an editorial-first platform that feels immersive yet easy to navigate. I built a clear design system with consistent typography, grids, and media components to unify diverse formats like articles, podcasts, and quizzes. The information architecture was streamlined into thematic hubs, supported by intuitive navigation and smart cross-linking to help users explore without friction. By prioritizing responsive layouts, accessibility, and optimized performance, the site delivers a seamless experience across devices while handling rich imagery and interactive features. Most importantly, the design system was made scalable, ensuring the platform can grow with new content types and evolving editorial needs.
A new challenge
Interface Screens
Challenge :
Designing The Atlas Journal came with the challenge of balancing a magazine-like, editorial feel with a clean and modern user experience. Since the platform hosted diverse content types - articles, guides, podcasts, and quizzes - it required building multiple layout options to accommodate each format while maintaining consistency. Every layout had to be designed for desktop, tablet, and mobile, ensuring a seamless experience across devices. This meant carefully handling typography, imagery, and interactivity so that the site stayed immersive without compromising on readability, performance, or accessibility.
Summary :
For The Atlas Journal, the goal was to design a platform that feels like a modern travel magazine while remaining highly functional. The project required creating a variety of layouts for different content types and ensuring each one worked seamlessly across devices. I focused on building a flexible design system that could handle rich imagery, long-form stories, and interactive features without overwhelming the user. By keeping navigation intuitive and optimizing performance, the final experience strikes a balance between inspiration and usability, with room to grow as new formats and content are added.